Content Management in the GCC
Content Management in the GCC
Course Duration: 2 Days 17- 18 October, 2012
We offer you a 2 day intensive workshop that lets you gain insight into different aspects of content management for government entities. We want you to explore the steps to a successful online presence from analysis to strategy, from content development to implementation and operation.
On the successful completion of the course, delegates will,
- have established a clear understanding of a content management concept.
- have gained insight into procedures, innovative tools and strategies to promote content effectively.
- have understood the roles and skills of editorial team members in a well organized editorial office.
Who Should Attend?
- eGovernment and eService Leaders
- Government Press/Information Officers and Media Relations Officers
- Public Project Managers and Consultants
- Online Editors and Content Managers
- Online Professionals
- Technical Support Managers
Module 1: Content Strategy and Concept
What are the essentials of a target-group compliant content management?
Define Your Goals
- Analyze: What is the status of your eGovernment activities?
- Research: Who is your target group?
- Define: What are the main communication targets of your Government Entity?
Develop a Strategy
- Develop a precise plan how to deliver content to your target group.
- Identify internal demands (communication targets, corporate identity, internal divisions).
- Assess external demands (target-groups, expectations and needs, accessibility, technical demands).
Module 2: Content Management has Many Faces
What is covered by content management?
Assessment / Planning / Standardization
- Planning responsibilities, processes, editorial workflow.
- How to involve relevant stakeholders into the content cycle.
- Setup of style guides and communication guidelines for efficiency and transparency.
Content Placement, Presentation, Syndication
- Optimized target-compliant placement, presentation and (social media) distribution.
- Overview on different web formats (article, announcement, press release, image).
- Multimedia/interactive formats to provide content presentation and usability.
Content Development and Production
- Coordination of editorial production (evaluation, composition, refinement, approval).
- Coordination between content input and content production.
Monitoring Editorial Work
- Suitable online statistics for eGovernment.
- Surveys, polls and feedback forms.
- Social Media Monitoring – what is it?.
Module 3: Editorial Offices
Content Management on-site
Scope, Capabilities and Value
- How an editorial office supports your content production.
- Principles and quality guidelines of the editorial office approach.
- Tasks: Evaluation, Refinement, Composition, Production, Approval.
Setup, Management and Workflows
- Team Setup: Editorial, project and support division.
- Management: How to ensure efficient results in partnership with Government Entities.
- Workflow: Organization of processes and knowledge transfer.
Module 4: Accessibility Opens Doors
Accessible content for better information
- Why accessible web solutions matter - Overall benefits of Accessibility strategies.
- Requirements and target groups for accessible online services and platforms.
- The elements of accessibility: usability, understanding, easy language, etc.
- Worldwide content standards and guidelines (WCAG 2.0).
- Ways to make your content accessible (videos, PDF files, etc).
- What can an editor do to ensure accessible content?
- Different ways of testing.
Module 5: Assess Your Website
How to conduct a website analysis
Practical Guidelines for Website Assessments
Imagine your marketing team or business development team wants to launch new information or even a new website and asks you for a website analysis or you simply want to analyze the potentials for the improvement of your website. How would you do it?
- Learn how to conduct a competitive analysis and present an executive summary with all relevant details, which can lead your website development project in the right direction.
- Understand how to get started, what to analyze and how to present it to your Stakeholders.
This section provides you with guidelines and checklists for your own website assessment. In an interactive discussion you will learn best practices for websites or you can put your own website to the stage for analysis.