PR & Media Campaign
We enable clients to reach out to their target audience across a host of social media platforms and technologies. Our professionals leverage the power of the digital world by engaging in conversations online, maintaining a presence on social networking sites, connecting to wikis, and promoting through podcast.
At The Practice, media relations is a way of life. Our media contacts span the national and international arena and we spend time and effort in nurturing these ties. With our targeted delivery of messages and story ideas, we are better able to gain coverage for our clients. Our media-related services include:
- Strategy and message development
- Coverage tracking and analysis
- Op-ed development and placement
- Editorial outreach
- Media tours & press events
- Media material development
- Media database maintenance
Marketing objectives are used as the basis for defining target audiences and developing associated strategy. Whether it involves the promotion of a networking device for the security-conscious enterprise user or of an information portal for the recreation seeker, The Practice can provide vital strategic guidance.
We utilize crisis management modules to help our clients handle unexpected developments and contain the ripple effects of a difficult situation.
We create detailed plans to guide clients through issues in policy making, legislation, and socio-economic areas that have an impact on their businesses.
Through a set of monitoring mechanisms, we track and analyze news items that are relevant to clients and their industries. By continually scanning the media landscape for pertinent coverage, we are able to gauge our clients’ relative standing in the market as well as remain alert to potential communications crises.
We assist in identifying and establishing contacts for clients with industry, analyst, and government bodies. We provide counsel on effective ways to get messages across to influencer groups.
We work with event management companies on behalf of clients and coordinate all the tasks associated with an event from conceptualization to staging.